Creativity in advertising
Tuesday, July 24th, 2007The promotion is not only something that everyone should have the organization or any organization should be doing. As a model for creative thinking, “The Outlaw”, a mentality and a system of belief that all sectors of our industry and inspiration while he, if we continue as valuable and appreciated.
Information technology, globalization of the market economy, liberalization of markets, media fragmentation, and the devolution of western consumer society from the experience - and the willingness based on pilot and far the pilot needs basis of all contributing to the increase in the importance of “intangible values” and the primacy of creativity, along with the ability, of course, it is a major asset the value of businesses and organizations today.
When I worked in the United States in the eighties, I was impressed by the open method of recognition, including by some, that there are two types of advertising. Creative advertising and advertising that sells, “while the creative imperative of Britain was widely accepted at the time.
I think, given that things have changed for the better in the United States, but in recent times restricted in all our markets, in which some companies are still many see as a luxury creativity, reality is that, more than ever, Outlaw mentality is no option - it is a mandate.
Indeed debatable, there is no other industry in creativity, in the broadest sense (not to mention boldness and innovation) is a sine qua non is, as in advertising.
In many other sectors, the creative capacities, innovation and creativity are only part of the product mix. The film industry, while the production of very creative and innovative films, is also open to the prison in the formula.